Family dining chain Friendly’s Ice Cream has launched a promotional and operational repositioning to live up to its name by giving away one trillion high-fives. Local advertisements began teasing the new initiative Sept. 6, which will be launched across the 500-unit system Sept. 19. On that day Friendly’s chairman Harsha Agadi will announce the trillion high-fives initiative on the brand’s Facebook page, and will also launch a new value menu featuring five customer ...

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