WILBRAHAM Mass. Friendly's has launched a “kid-centric” campaign, which includes a new menu, TV spots, theater ads and mobile billboards.   The My Friendly’s Kids Menu is designed to look like a composition notebook and includes new cheeseburger sliders and chicken sliders as well as two new desserts, the Build Your Own Sundae and the Birthday Cake Friend-Z, which combines pound cake, soft-serve vanilla ice cream, frosting and ...

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