WILBRAHAM Mass. Friendly Ice Cream Corp. is opening its first fast-casual express unit Wednesday as it works to modernize the family-dining brand and become more competitive.Called Friendly’s Express, the 2,200-square-foot store in Mansfield, Mass., will feature a limited version of the chain’s menu, including signature-item SuperMelt sandwiches, burgers, salads, and ice cream. All of the meals are priced at $10 or less.Company officials said service times at the express unit are expected to ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!