The frozen-yogurt war that began a little more than five years ago in Los Angeles when health-conscious crowds discovered Pinkberry’s tart treat has entered a new strategic phase, with a handful of category leaders reformulating their concepts in the increasingly heated battle for market share. Along with introducing new product lines, such as smoothies or more exotic flavor combinations, players like Pinkberry, Red Mango, TCBY and others are rethinking their service styles, testing ...
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