A number of restaurant chains are using various web-based games or contests to lure in and keep customers. A few, such as Dunkin’ Donuts, McDonald’s and Wendy’s, have teamed with existing online gaming sites like Sims Social and Farmville to incorporate their brands into the play. Others, like Chuck E. Cheese, offer exclusive games on their own site. The pizza-and-entertainment brand offers 14 games on its website that children and parents can play. “It’s a way ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?