The standard weight-loss cliché may be “no pain, no gain,” but Genghis Grill said it saw big returns from a recent health-focused campaign that was relatively inexpensive and easy to execute. Ron Parikh, chief marketing officer for the Dallas-based chain of 68 Mongolian stir-fry restaurants, said the Health Kwest contest added 5,000 names to the brand’s 500,000-strong Khan’s Klub, brought in more than 15,000 of Genghis Grill’s 60,000 fans or followers on ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.