CLEVELAND Fifteen-unit Geppetto's Pizza and Ribs, based here, is using a "Take Me Home" promotional campaign from Roberts Advertising to leverage a new website and online ordering technology from the ONOSYS division of O-Web Technologies Ltd. Geppetto's president Mike O'Malley said that within three days of the website's launch, "we saw 32 [online] orders. "Moreover," he noted, "we saw a jump in average ticket size for online ordering, which was a key reason for deciding to go ...

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