Daily deals and group buying dominate much of the debate in restaurant marketing circles these days. Many operators dismiss such offers, arguing that they serve only to attract a fickle, discount-seeking customer who winds up costing them money. But others maintain that while such programs are by no means a necessity, there are ways that restaurateurs can benefit from the increasingly popular couponing trend offered by such firms as Groupon and LivingSocial and, in the near future, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!