After three years of fine-tuning, Zoës Kitchen is harnessing the power of the Mediterranean diet to fuel expansion. Armed with a revamped menu and decor, and new leadership, the 45-unit fast-casual chain plans to grow by one-third in 2011, with the goal of hitting 60 units by year’s end. Central to that growth is food that basks in a halo of freshness and health. Zoës was founded in 1995 by Zoë Cassimus, a Greek emigrant who wanted to share her culture of eating. The ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!