Arecent study of brand-promotion campaigns offers evidence that emphasis on branding or a rebranded image can pay off for businesses by influencing consumers’ purchase decisions.Brands that scored highest in customer influence were those that had launched rebranding or brand-enhancement efforts, according to the Brand Marketers Report, which was released in January by the consulting firm Interbrand of New York.The study, which assessed current and future trends in brand management, found ...

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