Stretching a time-honored promotional gambit to new limits, some operators are getting creative with happy hour. They’re switching up the times when they offer special deals, focusing on products they’re proud of, and otherwise reinventing this longstanding tradition. The reward is an influx of new, good customers and higher sales at formerly slow times. At 24 Diner in Austin, Texas, happy hour runs from 7 a.m. to 7 p.m. from Monday through Friday, with half-prices on quality ...

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