Careers in the movie industry were not very promising when Mike Schneider graduated from Florida State University in 1972 with a degree in television and motion picture production. Landing a job as a bartender was the closest he came to foodservice before launching the casual-theme Applejack’s in San Marco, Fla., the following year with his former wife, Terry, an artist. After a long struggle that included borrowing and losing lots of money, the Schneiders closed Applejack’s and opened The ...
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