Consumers are looking for healthful options at U.S. restaurants but not necessarily for fewer calories, according to recent NPD Group research. NPD’s report, “Consumers Define Healthy Eating When They Go Out to Eat,” found that a significant share of foodservice traffic is driven by healthy-eating behaviors. The report also addressed consumer attitudes about the importance of the taste, finding that some consumers equate healthier foods as not being as tasty. It also found ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!