Areader in the poorhouse writes: “I’m at a loss, and I mean that in the red-ink sense. My competitors keep slashing their prices, completely wiping out the differential between a steak dinner and luxury items like breath mints or a ballpoint pen. And because our menus differ only in the spelling of “slider,” we’ve had to counter with Bobbitt-caliber cuts of our own.Yet our dining room is still empty. I’d lower our prices again, but my backers are really stuck on this concept of margins.I’ve ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!