When Jamba Juice began touting its Cheeseburger Chill Smoothie and news spread of the Skinwich at KFC, even veteran industry watchers took the bait, at first believing that both the blended burger drink and a menu item made with layers of chicken skin, bacon and cheese were coming soon to a menu board near them.
 And who could fault them? While both products turned out to be fictitious — Jamba was poking fun at McDonald’s for introducing smoothies, and the Skinwich was a hoax ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.