Aiming to turn hotel bars into destinations and snare more of the big dollars spent on cocktails, some of America’s leading hoteliers are calling on renowned mixologists to upgrade quality and performance standards at the bar. Among the companies and “name” barmen teaming up to revitalize cocktail culture in the lodging sector are Marriott International and Dale DeGroff; Hilton Hotel Corp. and Tony AbouGanim; and Fairmont Hotels and Ryan Magarian. The cocktail gurus ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?