LEAWOOD KAN. —Other casual-dining chains have offered value-priced meals to boost traffic and sales, but Houlihan’s Restaurants is reinforcing the image of its bar as a destination spot with the launch of a ladies’ night promotion designed to increase beverage sales. The 105-unit chain recently introduced a Thursday night “Viva la Diva” promotion featuring new drinks, mini appetizers, special music and cosmetics giveaways as a way to ...
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