Rick Wion, director of social media for McDonald’s Corp., says social media avenues, such as Twitter, allow big corporations the opportunity to make the restaurant experience warmer and more intimate. “It’s really not about how many people are following you," Wion said. "It’s about the level of engagement, really the strong connections you are making with customers.” VIDEO: Nation’s Restaurant News spoke with Wion last week after his ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?