When it comes to friends — or “likes,” followers and check-ins, for that matter — quality is much more important than quantity, panelists said in a social media session at the National Restaurant Association’s Restaurant, Hotel-Motel Show. Whether restaurants reach out to customers through social media’s “big three” of Facebook, Twitter and YouTube or with growing location-based services like Foursquare, they must be ready to keep the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!