MADISON HEIGHTS MICH. Hungry Howie’s Pizza is preparing to launch TV spots in new markets and considering nontraditional media for the first time as its competitors continue to ramp up new strategic efforts to reach consumers. —The TV spots are scheduled to air in smaller markets within two months and “bring to the forefront the concept of flavored-crust pizza,” said Steve Jackson, president of the 570-unit chain. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!