IHOP plans to grow its presence on college campuses through a partnership with Aramark and expand its name beyond the restaurants with a new licensing program, the company said Monday. The 1,483-unit family-dining chain, owned and franchised by Glendale, Calif.-based DineEquity Inc., already includes one IHOP Express location operated by contract feeder Aramark at the University of Tennessee in Knoxville. DineEquity spokesman Patrick Lenow said that location will be rebranded as ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!