Like grains of simmering rice, the popularity of Asian food in the United States has expanded dramatically in recent years. Ironically, however, independent Asian restaurants have not been the beneficiaries, officials of The NPD Group say. Instead, non-Asian concepts that offer Asian dishes and an explosion of Asian-theme chains are capitalizing on the growing desire for Asian flavors.According to new data from the Port Washington, N.Y.-based market research firm, in 2007 servings of Asian ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?