May days can be crazy. For the restaurant industry, May means preparing for lots of table turns on Mother’s Day, heading to Chicago for the industry’s largest trade show and readying for the upcoming summer season. For those making a living in television news, it means another sweeps period—a chance to boost ratings and steal audience from competitors with stories that pique our interest through their “ugh” and “wow” factors.I was immersed in my own May insanity when a commercial touting an ...
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