Lunch traffic and sales shot up for Thomas & King, a Lexington, Ky.-based Applebee’s franchisee, after the company began promoting its 14 Minute Lunchtime Guarantee with a TV commercial and a quick-response, or QR, code on marketing materials in its restaurants. When guests scanned the QR code embedded on a table tent using a Web-enabled smartphone, the mobile browser pulled up the YouTube video of Thomas & King’s commercial, which senior vice president of marketing ...

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