NEW YORK At the opening Monday of the chain's 2,000th U.S. store, executives of Applebee’s Neighborhood Grill & Bar introduced new menu initiatives as the casual-dining brand works to remain relevant in a tough economic climate. Applebee’s, considered a bellwether of the casual-dining segment, has struggled amid an economic downturn and changing customer tastes. The introduction of the health-focused "5 for under 550" lineup of lower-calorie dishes, as well as a physical redesign of the menu ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?