NEW YORK At the opening Monday of the chain's 2,000th U.S. store, executives of Applebee’s Neighborhood Grill & Bar introduced new menu initiatives as the casual-dining brand works to remain relevant in a tough economic climate. Applebee’s, considered a bellwether of the casual-dining segment, has struggled amid an economic downturn and changing customer tastes. The introduction of the health-focused "5 for under 550" lineup of lower-calorie dishes, as well as a physical redesign of the menu ...
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!