SAN DIEGO Hoping to strike brand affinity gold by discouraging bowlers from rolling strikes, Jack in the Box Inc. is teaming with social clubs in a number of major cities to stage "GutterBowl" leagues in which the lowest score wins. San Diego-based Jack in the Box is the operator and franchisor of the 2,170-unit namesake quick-service chain known for advertising that stars "Jack," the chain's quirky, fictitious, clown-headed chief executive mascot. It is organizing the leagues in ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!