Jamba Juice launched its new Fruit & Veggie Smoothies line on Tuesday after recently hinting to analysts that the company would be adding fruit and vegetable blends to the menu. James White, Jamba Inc. chief executive, also said Jamba Juice would expand on its test of adding frozen yogurt and roll out new breakfast products to build traffic across dayparts. The moves are part of an ongoing effort to position the concept as a “healthy active lifestyle brand.” The new smoothies ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.