The Jamba Juice smoothie chain and Canadian-born Yogen Früz are expanding their ongoing cross-branding relationship with a licensing agreement that aims to build daypart business. Yogen Früz officials said Tuesday the company has signed a licensing agreement with Emeryville, Calif.-based Jamba Juice. The agreement gives the 746-unit smoothie chain the right to use the Yogen Früz operating system and trademarks as it rolls out a frozen yogurt line. In turn, Yogen Früz is ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.