Eat your heart out, Pavlov. The pioneer of the conditioned response would be impressed with the success of Red Robin Gourmet Burgers’ ongoing advertising campaign built around the chain’s “Red Robin … Yummm” tag, which just completed its third run last month and has more media buys in its future. In the chain’s past two quarterly earnings conference calls, chief executive Dennis Mullen credited Red Robin’s commercials with helping narrow ...
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