Eat your heart out, Pavlov. The pioneer of the conditioned response would be impressed with the success of Red Robin Gourmet Burgers’ ongoing advertising campaign built around the chain’s “Red Robin … Yummm” tag, which just completed its third run last month and has more media buys in its future. In the chain’s past two quarterly earnings conference calls, chief executive Dennis Mullen credited Red Robin’s commercials with helping narrow ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?