While a number of franchising companies offer dual and tri-branding, a Blimpie franchisee in Richmond, Va., is pioneering quadri-branding. Franchisees Ritesh and Zeel Patel have brought together four brands of Scottsdale, Ariz.-based Kahala Management’s franchising portfolio — Blimpie sub shop, Cereality Cereal Bar & Café, NRgize Lifestyle Café and Samurai Sam’s Teriyaki Grill — into a food-court-style area in the Chippenham Hospital of the CJW ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.