While a number of franchising companies offer dual and tri-branding, a Blimpie franchisee in Richmond, Va., is pioneering quadri-branding. Franchisees Ritesh and Zeel Patel have brought together four brands of Scottsdale, Ariz.-based Kahala Management’s franchising portfolio — Blimpie sub shop, Cereality Cereal Bar & Café, NRgize Lifestyle Café and Samurai Sam’s Teriyaki Grill — into a food-court-style area in the Chippenham Hospital of the CJW ...

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