LOUISVILLE KY. KFC Corp. will give franchisees the option of rebranding their stores “Kentucky Fried & Grilled Chicken” as part of a scheduled chainwide rollout of a nonfried product undergoing trials nationwide. —Representing a potential sea change in its 60-year-old image, The revised moniker already is being used on KFC store facades during test marketing of “Kentucky Grilled Chicken” in at least six cities where the product is ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?