For a majority of young Americans, KFC’s iconic founder, Col. Harland Sanders, might as well be the Noid. While Col. Sanders has been around much longer than Domino's 1980s-era mascot, KFC found in a recent survey of consumers between 18 and 25 years old that 31 percent reported having no idea who the founder of KFC was. Fifty-two percent of respondents thought Col. Sanders was a made-up corporate icon, while 61 percent couldn’t identify the image in KFC’s logo as Col. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?