LOUISVILLE Ky. KFC has signed its first-ever sponsorship agreement with the National Football League to become the “Official Wing Sponsor” of this year’s NFL Playoffs and Super Bowl XLIII in February. The sponsorship includes rights to depict the NFL shield and the Super Bowl XLIII logos on KFC’s wings buckets and on 32-ounce NFL promotional drink cups and other packaging. The sponsorship also includes TV spots, online presence and in-store signage.Consumers who buy a 32-ounce drink ...
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!