Great Circle Family Foods, which operates 11 Krispy Kreme franchises in Southern California, recently discovered that offering wireless Internet access can power a traffic-driving promotion. During last winter’s “Totally Sweet Sweepstakes,” Great Circle saw year-over-year traffic increases in the high single digits and the redemption of hundreds of bounce-back coupons, said chief executive Roger Glickman. Customers who signed up for a free 15-minute trial of the Krispy ...

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