Restaurant marketers trying to envision the next big thing in advertising may start experimenting more with augmented-reality, or AR, mobile apps. But while the technology has the ability to surprise and entertain consumers with animated scenes on their smart-phone screens, a direct correlation to sales and return on investment remains a bit abstract, some early adopters say. The Krystal Co., which operates more than 400 quick-service hamburger restaurants throughout the Southeast, has ...
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!