The letters that U.S. Rep. Edward J. Markey sent last month to CEC Entertainment and Yum! Brands Inc. seemed to have an ominous tone to them. Markey, a Democrat from Massachusetts, chairs the House Subcommittee on Telecommunications and the Internet and noted in those letters that neither CEC nor Yum had joined a voluntary effort to change the way food marketers target children with advertising. Markey had sent similar letters to Dannon, Nestlé and ConAgra at the same ...

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