When Lenny’s Sub Shop officials reprised last year’s Scratch & Win promotion this fall, they decided a contest prize consisting of a 3-D home entertainment center was the best way to reach out and grab customers’ attention. “With technology evolving, 3-D TVs are the thing people want to have but won’t go out to get till prices drop,” said Brent Alvord, president of the 170-unit Memphis, Tenn.-based Lenny’s. The home entertainment center, which ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.