Retro, yet contemporarily daring: Here’s one in a new series of billboards for Hacienda Mexican Restaurants, a 12-unit chain in Indiana and Michigan. Each contains nostalgic imagery and copy that reinforces the chain’s irreverent brand image. One board shows a grinning dog wearing a party hat and the words “Tested on and approved by party animals.” Fish Marketing Inc. of South Bend, Ind., created the campaign.
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?