Retro, yet contemporarily daring: Here’s one in a new series of billboards for Hacienda Mexican Restaurants, a 12-unit chain in Indiana and Michigan. Each contains nostalgic imagery and copy that reinforces the chain’s irreverent brand image. One board shows a grinning dog wearing a party hat and the words “Tested on and approved by party animals.” Fish Marketing Inc. of South Bend, Ind., created the campaign.
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