Borrowing a leaf from the many chefs who champion local foods, some operators are promoting beverages made close to home as appealing signature items. Locally produced spirits and beers, like local foods, have a special aura of quality, proponents say. Also like local foods, they may have a lower carbon footprint than products shipped long distances. Yet another reason for going local at the bar may be to cheer for the underdog, to support the small-scale producer that competes against major ...
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!