LOUISVILLE Ky. Long John Silver's has taken steps to target Hispanics more effectively with the launch of its first national campaign for that market. TV and radio spots began airing in the Southwest last month. They were created by PM Group of San Antonio, Texas, the chain's new agency for its national Hispanic creative account. ATV spot, titled "Boring Lunch" promotes Long John Silver's Alaskan Flounder filet and parodies the processed ...

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