Long John Silver’s has debuted a new slogan, “We Speak Fish,” in an effort to update the more than 40-year-old seafood brand for a new generation of customers, the chain said Thursday. The 1,100-unit Long John Silver’s — which parent company Yum! Brands Inc. is planning to sell — also is rolling out a new logo and a revamped website, which launches Monday. New merchandising and promotion materials will be phased in over the coming months. The moves ...

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