Long John Silver’s has debuted a new slogan, “We Speak Fish,” in an effort to update the more than 40-year-old seafood brand for a new generation of customers, the chain said Thursday. The 1,100-unit Long John Silver’s — which parent company Yum! Brands Inc. is planning to sell — also is rolling out a new logo and a revamped website, which launches Monday. New merchandising and promotion materials will be phased in over the coming months. The moves ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!