MIAMI The Super Bowl is one of the most important advertising days of the year, and several restaurant companies, including Denny's and Taco Bell, paid as much as $3 million to air commercials during this year's game. Marketing expert Mark DiMassimo, chief executive and chief creative officer for New York-based agency DIGO, said the overall 2010 lineup of Super Bowl ads was a “conservative, mediocre year.”“It wasn’t a terrible year,” DiMassimo said, “but it also was a year that lacked a big ...
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!