Both sales and brand positioning goals are being served by the recent genre-bending decision to add chicken “wings,” which are really made of breast meat, to the core menu at Taco John’s, according to its vice president of marketing, Renée Middleton. The 425-unit “West-Mex” chain introduced the TJ Baja Boneless Wings products as a limited time offer in late October, and officials said the product has helped drive sales this fall. The menu item has been ...
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