Both sales and brand positioning goals are being served by the recent genre-bending decision to add chicken “wings,” which are really made of breast meat, to the core menu at Taco John’s, according to its vice president of marketing, Renée Middleton. The 425-unit “West-Mex” chain introduced the TJ Baja Boneless Wings products as a limited time offer in late October, and officials said the product has helped drive sales this fall. The menu item has been ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!