When the worst of the recession hit the restaurant industry in 2009, consumers became more discriminatory in their dining-out choices. The largest brands were forced to differentiate and, in some cases, discount aggressively in order to retain as many customers as possible. Over the past two years, restaurants generally have improved the rate by which they hang on to those consumers, according to the 2011 Leaky Bucket study. Customers who report that they’re unlikely to return to a ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?