HOUSTON Luby’s Inc., the operator of 120 restaurants in the Southwest, reported Wednesday that the chain’s decreasing sales, which led to a $2.2 million loss in its fiscal first quarter, will likely continue through 2009. To combat the sales weakness, Luby’s introduced last month a new branding and advertising campaign, themed “Here, You Rule,” that it said highlights the chain’s made-from-scratch foods and the guest-controlled dining experience. Luby’s restaurants are cafeterias, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?