Study shows segment has room to improve to stay viable
Fast-casual players may have found success by offering a fresher, higher-quality alternative to fast food and a less-expensive option to casual dining, but that does not mean the segment is without challenges, according to The NPD Group. Although the fast-casual segment has swelled to include 13,000 units and tripled its market share in the past 10 to 15 years — and was the only restaurant segment to grow in the past five — it still battles perceptions of being unaffordable and ...
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!