The routine is always the same when I meet someone new and tell them what I do for a living. “You must eat in a lot of restaurants every week,” they’ll say.“No more than anyone else,” I’ll reply.“You get to eat for free, right?”“No, but ad agencies send me free DVDs with their commercials,” I’ll respond.Then there’s a pause, as if the person is wondering whether I’m worth talking to after all.“So what is your favorite restaurant anyway?” they’ll ask, just trying to be polite.I tell them, and ...

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