Regional chain's spokesbird aids same-store sales
For Portsmouth, N.H.-based Margaritas Mexican Restaurant, 2010 was the year of the cockatoo, specifically Hector, the 22-unit brand’s wisecracking papier-mâché spokesman. The bird not only starred in broadcast and social media for the chain, but he also served as the basis for several systemwide events, including a sales-driving “Dia del Hector” event in the fall, said Dawn Perry, Margaritas’ former chief marketing officer. The company and its ...
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!