Bob Evans Farms Inc. has named Mark Mears president and chief concept officer of its 145-unit Mimi’s Café casual-dining chain. Mears most recently served as chief marketing officer and a senior vice president at The Cheesecake Factory, where he had worked since 2008. Before Cheesecake Factory, he was senior vice president of marketing and sales at Universal Studios Hollywood and earlier held executive marketing roles at Blimpie International and Pizza Hut. “We are excited ...
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