Reaching the Millennial generation is about tapping into a mindset more than an age group, said Danielle Vona, vice president and chief marketing officer for Sonic Corp., in a keynote presentation at the “Share. Like. Buy.” conference in San Francisco on Friday. At the conference — sponsored by marketing agency Barkley US, consumer researcher Service Management Group and The Boston Consulting Group — a new study was presented called “American Millennials: ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.